News for hackers. Stuff that matters.

A comment on Steam Machine today, Steam Phones tomorrow (Windows Gaming on Arm). Parent comment

Re:Steam Machine today, Steam Phones tomorrow (Windows Gamin... by drannex on Wednesday December 03, 2025 @01:52PM (#46138388)
To be fair, without the HL3 memes, would Valve ever become as massive as they are now without them constantly teasing and playing into it?

(answer: probably, but I would like to believe that this is one of the greatest unintended marketing tactics of the 21st century).

[ Parent | on HN ]
Re:Steam Machine today, Steam Phones tomorrow (Windows Gamin... by hamdingers on Wednesday December 03, 2025 @02:36PM (#46138940)
Valve had near-total dominance over PC gaming distribution before HL3 even became a meme.
[ Parent | on HN ]
Re:Steam Machine today, Steam Phones tomorrow (Windows Gamin... by red-iron-pine on Wednesday December 03, 2025 @02:08PM (#46138580)
half life releases were tied to new platforms, such as HL2 and its physics engine, or HL Alex and VR kits.

it's like Nintendo having a Mario game for their new hardware, e.g. Mario 64, etc.

there weren't that many teases, nor is it great marketing; CS:GO competitive e-sports is better marketed and probably made Valve more money than any HL wink-wink-nudge-nudge ever would.

[ Parent | on HN ]