Re:Someone at YouTube Needs Glasses: The Prophecy Has Been F...
by wishfish on Wednesday November 26, 2025 @07:41AM
(#46056846)
I don't know what the conversion rate for YT ads are, but I vaguely remember figures of ~0.1% being tossed around during the years when banner ads were dominant.
If that rate is still true, then it would be 1,000 sales per 1 million ad views. Someone earlier mentioned a crappy $60 fan they saw advertised on YT. If the company generates $60,000 for a $10,000-30,000 ad buy (assuming $0.01-0.03 per view cost), then that is worth the effort. Even a 0.05% conversion would be worth it if you kept your ad costs to $0.01
Profitable while still making your anecdote true. Only 500-1,000 clicks per 1 million views is almost "no one clicks."
If that rate is still true, then it would be 1,000 sales per 1 million ad views. Someone earlier mentioned a crappy $60 fan they saw advertised on YT. If the company generates $60,000 for a $10,000-30,000 ad buy (assuming $0.01-0.03 per view cost), then that is worth the effort. Even a 0.05% conversion would be worth it if you kept your ad costs to $0.01
Profitable while still making your anecdote true. Only 500-1,000 clicks per 1 million views is almost "no one clicks."