No one sells CPM anymore.
Re:Turning the Ads Off
by petercooper on Saturday January 31, 2009 @02:53PM
(#459974)
Wrong. CPM is still popular with both high end blogs and strong niche blogs. I sell only CPM. I also believe it's quite common with regular media web sites (newspapers, etc) but I don't have experience with that.
You mean you sell them yourself?
Re:Turning the Ads Off
by petercooper on Sunday February 01, 2009 @01:09PM
(#461094)
I sell my own advertising, yes. I find I can get a better rate that way. Blogs such as TechCrunch and ReadWriteWeb do similarly, I believe.
“It doesn’t actually hurt revenues that much anyway. And users love it. So why not do it?”
Sure, if you're only making money from per-click advertising like the Adsense used on Wikihow. If, however, you're selling CPM advertising, wave goodbye to X% of your revenue as X% of users turn it off..!