Re:Turning the Ads Off
by blasdel on Saturday January 31, 2009 @07:42AM
(#459511)
Rather, he never turned the big ads on for signed-in users. There was originally just a 60x60 in the sidebar on the front pages that's sold specifically for Metafilter. All the ads he added after that were only for visitors.
Almost all the site's revenue comes from ads on http://ask.metafilter.com -- with a shitload of traffic from google searches. It pays the salaries for 4.25 people!
Re:Turning the Ads Off
by petercooper on Saturday January 31, 2009 @01:18AM
(#459281)
This article is so vague. The money quote:
“It doesn’t actually hurt revenues that much anyway. And users love it. So why not do it?”
Sure, if you're only making money from per-click advertising like the Adsense used on Wikihow. If, however, you're selling CPM advertising, wave goodbye to X% of your revenue as X% of users turn it off..!
Re:Turning the Ads Off
by petercooper on Saturday January 31, 2009 @02:53PM
(#459974)
Wrong. CPM is still popular with both high end blogs and strong niche blogs. I sell only CPM. I also believe it's quite common with regular media web sites (newspapers, etc) but I don't have experience with that.
Almost all the site's revenue comes from ads on http://ask.metafilter.com -- with a shitload of traffic from google searches. It pays the salaries for 4.25 people!
“It doesn’t actually hurt revenues that much anyway. And users love it. So why not do it?”
Sure, if you're only making money from per-click advertising like the Adsense used on Wikihow. If, however, you're selling CPM advertising, wave goodbye to X% of your revenue as X% of users turn it off..!