There's an enormous difference between supermarket crap (or whatever it is that you think Nespresso is barely better than, because that would be the first thing I think of for crap coffee) and 'local roasters', however overly you think they're roasting.

I get all mine from Pact, by no means particularly artisan or expensive, and yeah a light roast is not my favourite. But whole beans freshly roasted and ground makes an entirely different drink to freeze-dried instant Nescafe or whatever, or supermarket beans ok the shelf for months, flavoured with cinnamon or vanilla or something to hide the stale.

These will give you an idea of beans we find in supermarket, several of these brands are considered as local roasters, I can even find Boreal in supermarket, which would be your typical "new wave coffee bar/beans" https://www.galaxus.ch/en/s7/producttype/coffee-beans-183

Given that, Switzerland is a bit special for this matter I believe, but I know that most people will be happy with Nespresso.

I rarely see anyone drinking instant coffee. On that subject, I rather drink some "expensive" instant coffee (yes I have seen single origin instant coffee) than Nespresso or Nescafé.

My point is drinking good coffee is a luxe.

My go to for "supermarket" coffee is Illy (red)