OpenAI’s new ChatGPT Atlas browser redefines web interaction. Built on Chromium, it integrates ChatGPT directly into your browsing experience — summarizing pages, rewriting text, comparing products, and even taking limited actions on your behalf. With Agent Mode and Memory, Atlas turns browsing into collaboration: it doesn’t just show the internet; it understands it. For brands, this marks a major leap — from optimizing for visibility in AI answers to ensuring compatibility with AI agents that now act on user intent.