Honestly I think it's the database that makes devs insecure. The stakes are high and you usually want PITR and regular backups even for low traffic apps. Having a "simple" turnkey service for this that can run in any environment (dedicated, VPS, colo, etc.) would be huge.

I think this is partly responsible for the increased popularity of sqlite as a backend. It's super simple and lightstream for recovery isn't that complicated.

Most apps don't need 5 9s, but they do care about losing data. Eliminate the possibility of losing data, without paying tons of $ to also eliminate potential outages, and you'll get a lot of customers.