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A comment on I analyzed 200 e-commerce sites and found 73% of their traffic is fake. Parent comment

Re:I analyzed 200 e-commerce sites and found 73% of their tr... by mapt on Wednesday October 15, 2025 @01:24PM (#45595792)
This is essentially fraud. Your company was made aware that it was selling a product with wildly different characteristics than advertised, and chose to cover it up.

There are defensible business reasons for this, in having a contract already in place at the old CPM, so being unable to double the CPM and half the views mid-contract... but still pretty much fraud.

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Re:I analyzed 200 e-commerce sites and found 73% of their tr... by dietr1ch on Wednesday October 15, 2025 @09:14PM (#45600412)
Sounds like even more fraud. Here you can apply the new filter to historic data or create a new metric version and keep the old version to avoid breaking continuity in what's measured.
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Re:I analyzed 200 e-commerce sites and found 73% of their tr... by pjc50 on Thursday October 16, 2025 @05:39AM (#45603329)
It sounds like the customers demanded the fraud remain, for their own internal Potemkin purposes.
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Re:I analyzed 200 e-commerce sites and found 73% of their tr... by dredmorbius on Thursday October 16, 2025 @08:32AM (#45604555)
Possible, but not substantiated by the GP comment, which makes yours purely speculative.
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Re:I analyzed 200 e-commerce sites and found 73% of their tr... by butlike on Thursday October 16, 2025 @04:33PM (#45610350)
> In less that a day business mandated us to remove the filter.

How is that not substantive?

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Re:I analyzed 200 e-commerce sites and found 73% of their tr... by voltaireodactyl on Thursday October 16, 2025 @04:50PM (#45610512)
My impression is that the question is whether “business” in this instance refers to the Yellowpages company itself, or the companies that make up their customers base.
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Re:I analyzed 200 e-commerce sites and found 73% of their tr... by dredmorbius on Thursday October 16, 2025 @06:51PM (#45611646)
Yes, and my read is that "business" was internal to Yellowpages.
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