Apollo. CRM is great for organizing and tracking but if you find yourself going to a CRM to figure out deal flow...your sales guy isnt doing a good enough job. Just like code repositories are important but not the first place you would go to for checking code quality (you probably would look at exceptions alerts).
From my view, sales is often a numbers game. In order to get x sales, y appointments must be set, z connections made. I am yet to find a good method for measuring this outside a CRM. Excel is good for about 50 contacts.. After that, it's a mess.