Language strongly influences how people perceive things. For example, people shown videos of a car crash estimated higher speeds and falsely remembered seeing broken glass if the crash was described as "smashed" or "collided" rather than "hit" or "contacted"[0].

"Direct installation" sounds neutral to me, but "sideloading" sounds advanced or maybe even sneaky.

[0] https://www.simplypsychology.org/loftus-palmer.html