They simply thought it was too hard and went back to what was already working.
Taxis and buses are pretty old tech at this point. (Not just from an Uber/Lyft perspective either; taxis and coaches predate cars themselves, because the ideas/"tech" worked just fine with actual horse power.)
As for self-driving cars, so much of the efforts today remind me of that old Ford quote to the tune of "If I asked people what they wanted, they would have asked for a better horse". It doesn't feel like an innovative step change in transportation, it feels like a slightly better car (when it works). It doesn't fix any of the current big problems of cars and over-relying on cars as our primary transportation form factor.
But also, yes, for the same reasons I appreciate that Walt Disney invested in trains and monorails. While Disney's train-oriented Experimental Prototype City of Tomorrow vision never got properly built, it was still such a cool disruptive vision to explore. Also, not just the Epcot theme park that borrows the name but not the concept/ideals, all of the Disney Parks owe their existence to Disney's interests in trains. (The first theme park ride Walt Disney was involved with was building a rideable model train in his own backyard.) I don't expect Apple to build theme parks either, but if investments in train technology and vision pay off with similar secondary effects that maybe the trains don't get built but other cool things do, Disney offers the precedent that an interest in trains by a company that isn't supposed to be in the train business can produce interesting results.