I'm not sure if it's a cynical view. Isn't it what business guys do in most people's minds? To bring together investment, marketing and product because they don't just magically blend.

I knew someone who chose to major business despite he got an offer for top biology degree in my country, for this exact reason. By the way, when he told me this decision we were both only 17.

(I really should ask whether he still thinks that's what business is all about today though.)