Right, and then Chat Control looks at the encrypted text and goes "oh huh this looks encrypted and suspicious, let's put this user on a list for closer inspection" or eventually just refuses to let you send the message at all. Steganography is hard and it will be very difficult to hide that you're sending encrypted messages.

But how do we then protect our messages to less tech savvy people? Encryption must be effortless and usable by the masses, or it will be almost pointless.

If Chat Control passes, then encryption will not be effortless and usable by the masses, that's the whole point. Basic encrypted chat will be on the level of Snowden trying to communicate with the journalists back in the days – only possible if both parties are willing to go to lengths.