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Re:Have You Ever Tried to Sell a Diamond? (1982) by charlieok on Tuesday September 18, 2012 @09:17PM (#4541525)
This Atlantic article is 30 years old (and still relevant -- props for that).

Here's a related one from yesterday:

http://www.theatlantic.com/health/archive/2012/09/study-soci...

“What behavioral psychology reveals about your online photos: Comments and approval from other users end up being more important than the way you look.”

It's the same phenomenon both times -- social proof. It's the same reason you're more attractive in a club if you appear to be getting approval from other attractive people. The same reason the original PageRank algorithm did a good job of surfacing web pages people wanted to see.

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