You know how you can ask ChatGPT the same thing 3x in a row and get 3 completely different results? Google's basically the same and has been for a long time.
If you and me both ask for something hyper-specific, we'll see the same results. But the more generic the search term is, the more hyper-personalised it gets.
In some ways it makes sense, for example we shouldn't see the same thing when we search for "restaurants" as we're unlikely to be looking for restaurants on the other side of the world, in many other ways it's annoying and counter-productive.
I don't think that makes sense. The goal of Amazon can't be to have you unhappy with shopping on Amazon, if for no other reason that returns cost money.
That's insane. Someone searching for something they've searched for in the past is looking for stability of the search results; they're trying to get back to where they've been before. If they wanted different results, they'd change the search query.
Is this the "logic" behind Google and Youtube search results being different each time a query is run?
When OP searches for Midjourney as a Midjourney user, Google’s algorithm infers he might want to consider an alternative because why would an existing user search for the product they’re already using.
We see evidence supporting this given no Midjourney ad showed up for a direct keyword match query; and only alternatives triggered.
This is kinda like Amazon retargeting you with alternative toasters after you just bought a new toaster. Most people think this is stupid. Well, the most likely cohort to buy a new toaster is a person that just bought one because they’re not satisfied with their purchase.