People put all kinds of stuff in Notion. People use it as a DB. People catalog things they find online (web clipper). There's collaboration features.

There are many ways

If I had to describe it, Notion is if somehow managed to combine OneNote and Excel. Of interest is the fact that the "database" system stores each row as a page with the column values other than title stored in a special way. Of course, this also means that it doesn't scale at all, but I have seen some crazy use cases (an example is replacing Jira).

Notion is like the "dump-truck" of everything lol.

The article gives a PDF document as an example, but depending on how links are opened and stored for Notion agents, threat actors could serve a different web page depending on the crawler/browser agent.

That means any industry-known documentation that seems good for bookmarking can be a good target.

Lots of companies have automations with Zapier etc. to upload things like invoices or other documents directly to notion. Or someone gets emailed a document with an exploit and they upload it.

In this case by emailing you a PDF with a convincing title that you might want to share with your coworkers - the malicious instructions are hidden as white text on a white background.

There are plenty of other possibilities though, especially once you start booking up MCPs that can see public issue trackers or incoming emails.

Google "best free notion marketing templates" and then import them. I have done them multiple times, and so does 1000's of others woldwide.