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Re:Ask HN: Am I too late with my startup idea? by dylanhassinger on Sunday September 16, 2012 @04:42PM (#4530276)
Ignore the competition, it's just a distraction from finishing your product.

But that doesn't mean you don't need to pivot. For any startup, but especially a community-driven site like this, you need a Custom Acquisition strategy.

Why will people sign up for your app? << That's a question you want to have answered _before_ you start building. Then take that a step further, and start building a waiting list of signups.

If that's not practical, maybe you need to downsize your idea/pivot. Marketing is harder than building!

More here - http://startupbook.net

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