Yet the majority of businesses use dark patterns to avoid cancellations because it's hugely profitable to do so. Chargebacks are expensive, but the truth is that the majority of customers never leverage it, and often just endure years of paying for products they don't use. Maybe they tried to cancel to find that while they could sign up in seconds online, cancelling invariably requires a call (to a number that, wouldn't you believe it, has higher than normal call volumes!) into some maze of retention garbage.

What a world we would be if companies didn't want to bill customers that don't use their product. Imagine if companies automatically paused billing if you stopped using their product? Panacea.

Apple is a hugely greedy company, but it's one thing I like about subscribing to things in there -- I can cancel at any time with minimal effort.