It's very much NOT meme driven. We're generally very sensitive to child abuse in Denmark, and even singular cases are usually enough to establish pretty wide bureaucratic systems.
Originally, she launched the "branding" push when they were talking about schools and daycare, but like all branding it spills out into other avenues. I have no doubt she weighs her job around children particularly important.
It's not at all a stretch to me to say that she probably genuinely wanted her party colleague, and CSAM enjoyer, caught faster, and I don't doubt that she believes this is the best way to do that.
That's not a "meme". That's policy driven by observation and factual cases.
This is what the parent commenter meant by “meme-driven”: When singular cases can be turned into an idea that is shared and occupies a disproportionate amount of attention because it gets packaged into a simple idea that is easily shared and repeated.
Real life is not a meme.
If that's not a meme("bUt tHiNK oF THe cHilDRen!!11") I don't know what is.