The company I work for uses LLM's for digital marketing, the company has over 100M ARR selling products build on top of LLM's with real life measurable impact as measured by KPIs.

Digital marketing is old. What about LLMs gives an advantage to digital marketing?

It’s just plain mean to make the Emperor speak of the thread count of his “clothes”.

Review responses for example. Responding to reviews has shown to have positive impact on brands. Traditionally it’s been hard to respond to all the reviews for high volume locations. Not anymore.

That’s one example, there are dozens of processes that are now relatively easy to automate due to LLMs.

> real life measurable impact as measured by KPIs

This is making me even more skeptical of your claims. Individual metrics are often very poor at tracking reality.

Individual metrics are often very good at distorting reality, which is why corporate executives love them so much.

Careful now, you will scare them away!!!!!

People love stuff that makes them feel like they are doing less work. Cognitive biases distort reality and rational thinking, we know this already through behavioural economics.