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Re:Lab-Grown Salmon Hits the Menu at an Oregon Restaurant as... by rvba on Monday August 18, 2025 @10:31PM (#44947655)
"I can't believe it's not butter" product
Re:Lab-Grown Salmon Hits the Menu at an Oregon Restaurant as... by rectang on Monday August 18, 2025 @10:54PM (#44947804)
Or as my brother and I called it, "Ick-bihn-buh" — enunciating the "ICBINB" acronym.

The proof-of-concept marketing name "I Can't Believe It's Not Salmon" illustrates the fundamental problem here. Can lab-grown salmon be labeled as just plain "salmon"? Can it reside in the meat department right next to farm-raised and wild-caught salmon fillets? Does it always have to be prepended with "cultivated"?