As for live current, just because you own cricket.com, doesn't mean you have any traffic going to it. Premium domain names are just ego trips...
do you have any data to support that assertion?
Just going by public traffic numbers - traffic to cricket.com seems negligible when up against cricbuzz.com cricinfo.com etc.
You know what's also quite telling, for example here http://blog.harjtaggar.com/?p=43
You don't even mention the product or your users. It's as if they are an afterthought. Seems to all be about the networking shmoozing etc
And then in the acquisition there's spin to suggest that auctomatic is somehow relevant to affiliate marketing or something... it's simply bizarre.
(Don't mean this as an attack, it just seemed to me a completely surreal situation).
So I don't see there being any useful advice here, apart from maybe "Get to know lots of people, one of which might buy your co. regardless of its merit".
Also the whole saga reminds me of the sad days toward the end of the dotcom bubble, when teenagers were making 'startups', without product, and planning on an exit as soon as possible.
As for live current, just because you own cricket.com, doesn't mean you have any traffic going to it. Premium domain names are just ego trips...