And Apple would never have existed without him.

True, I'm not saying that. I'm sure without a big ego you won't succeed as a big businessman. I'm just saying he was a very typical narcissist and as such his ego would have been important to him (which is what the thread discussion was about). I didn't state any moral judgment there (though I do have one which I elaborated on elsewhere)

> I'm sure without a big ego you won't succeed as a big businessman

I agree. Unconfident people will never take the personal risks needed to get big.

and in fact many unconfident people feel its somehow immoral to feed their ego in this way

Having confidence isn't necessarily a good thing of course.

Neither is 'getting big'.

A lot of politics and industry is made up by vacuous people selling hot air these days. Too much confidence, too little respect and knowledge.

People even more confident than the egoists can have the very same feeling.