Yes, it was 'definitely' a sell sheet, but most of the points were good and have merit.

Agreed. A lot of the points seem to be stressed from the point of explaining how important what he does is.

Bring in the UX designer before you’ve attempted any UI work. I can’t tell you how many times my clients have said “I wish I’d brought you in earlier!” The UI changes are often enough to necessitate technical re-architecture. Starting with a good designer from day one will save you a lot of headaches later on...

If they nailed it on their own, they're not going to bring someone in, but still.

I finished reading it and I still don't know his name. If it was an attempt to get hired, it was a bad UX.

Have you tried looking at the top of the page? It even has a photo of him.

Well, the point was that I wasn't interested in who he was.

I did get that feeling, but i would not have cared as much if he would have shown some awesome before and afters or some real-world examples.

To be fair, aren't most blog posts about that? ;)

Anyway, to play the devil's advocate in this situation, I believe the gist was more along the lines of "please involve UX designers early on in the process, and know that we're not just your make-up appliers."

If that involves showering him with money, then sure.

I totally agree with your devils' advocacy. The problem occurs when the people making decisions are not able to differentiate the UI(can be changed anytime) from the UX.

I was quite surprised not to find a "I'm available, hire me!" tagline at the bottom, great points but I kept getting distracted from them.