> I'm sure they'll make an absolute ton of money from the male loneliness epidemic. All the while Musk decries falling birth rates.

I don't think they expect to make money from this crowd. If they were socially literate and well-functioning enough to have money, they'd be doing something else with their lives. This is a bet on the culture war. Musk derives a lot of his aesthetic value and political power from the "anti-woke" culture war, and he wants that to continue.