Nokia Launches Lumia 920: 8MP PureView, NFC, Wireless Charging, Windows Phone 8

Re:Nokia Launches Lumia 920: 8MP PureView, NFC, Wireless Cha... by smacktoward on Wednesday September 05, 2012 @12:10PM (#4479982)

The Lumia 920 will arrive in pentaband LTE and HSPA+ variants and both are expected to ship "in selected markets" later this year.

"Later this year"?

I hate it when companies do this. Hate hate HATE it.

"Here's something awesome! Want it? OK, come back a few months from now and we'll sell you one. What? No, we can't tell you exactly when. We can't even tell you yet what it will cost. It'll be a few months, and cost some amount of money, that's all you need to know."

Then the few months pass, all the hype dies away, and when the device launches for real, nobody buys one.

I'm sure there's a marketing rationale for doing things this way, but I can't see it. What good is all this press attention now, when you can't actually take orders for the thing the press is raving about? When your ability to do so is so far away that you can't even give a specific date?

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Re:Nokia Launches Lumia 920: 8MP PureView, NFC, Wireless Cha... by shahidhussain on Wednesday September 05, 2012 @12:20PM (#4480031)

I'm going to guess at:

* Let the public markets know there's something good in the pipeline to keep the stock price as a decent level

* Let the distributors / carriers know (+ no worries about leaks)

* In some ways, it's better than the alternative of a leak, where all the marketing messages come from some crappy blurry cam mixed with a bunch of fake images

I agree it's a little risky from the consumer's POV. Bear in mind a couple things though:

* Even for consumers, when it gets released, they feel more positive towards a product they've heard of previously

* It's possible that the interest will be maintained over that period, although this is a stretch for anyone that isn't amazing at marketing.

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Re:Nokia Launches Lumia 920: 8MP PureView, NFC, Wireless Cha... by smacktoward on Wednesday September 05, 2012 @12:48PM (#4480189)

When managers put "keeping the stock price at a decent level" over "selling a metric ton of our products," they've lost the game before even taking the field. Sigh.

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Re:Nokia Launches Lumia 920: 8MP PureView, NFC, Wireless Cha... by sv123 on Wednesday September 05, 2012 @12:20PM (#4480033)

Indeed, I will most likely be pre-ordering the new iPhone at some point next week. If this phone were going to be out any time soon I may have given it a second thought.

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Re:Nokia Launches Lumia 920: 8MP PureView, NFC, Wireless Cha... by mtgx on Wednesday September 05, 2012 @12:15PM (#4480006)

I agree this happens way more often than it should, but in this particular case, I think they were just trying to disrupt the Apple event and the buzz gathering around it. If they were confident in their devices they wouldn't need to do this, and they wouldn't need to use misleading marketing terms like PureView (when it's not PureView) and HD+ either.

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