Gaming is the business bigger than movies, music and books combined and Valve is Google of games.
Valve is not Google of games, the app stores Google and Apple has dwarfs steam sales and the individual game consoles are similar size as the steam store.
> I'm paying with my phone anyways
Right, since the phone ecosystem is large enough to be its own payment processor, unlike steam.
Also Google Play store might have more consumers and or sales but they are of worse quality. It's scummy, it's exploitative. The whole system is propped up by whales decieved by gambling mechanics and deceptive ads. It's nowhere close to real world economy. Valve is much closer. Despite using Play Store since it came to existance I never paid for anything on Google Play because I don't trust it enough to add a single payment method there.
I don't pay with credit or debit card for steam, I can use Blik, which is paying with my phone or one other payment processor, but I'm not in USA. This is USA problem.
And what in your mind is the thing banks will be begging Steam to be let in on? This reads like payment processing fan fiction.
I don't trust Paypal, at all, because its brand is damaged beyond repair, but I would put enough money on Valve account to do all of my online shopping with it if Valve did even just what Paypal does (even without connecting Visa or Mastercard directly).
Even if 100% of Valve's user base cared as much as you (they do not), why would Valve take on the massive risk of connecting to its users' bank accounts? Of having to collect on debts? etc.
Of course.
> Of having to collect on debts?
Why would they need to do that? "Credit" part of credit card is completely irrelevant when it comes to payment systems. It's a trick to milk the customers. Why would Valve lower themselves to that level?
My point is, with crystal clear, pro-consumer reputation Valve could be real alternative to gambling industry of Google Play store, payday loan business of VISA/MasterCard and gym membership style of extortion of other services. And betting on consumer was a recipe for success for Valve so far.
Why would they try? Because it's always good to 10x your revenue.
It's perhaps a good idea. It's likely that not very many banks and terminal makers and payment processors really matter. It would be a little delicate because the ones that matter would be pressured or at least would feel pressured NOT to participate on threat to their currently main business.
And the project doesn't have to become mainstream probably, just accepted "enough".
A better reason is that it's not really Valve's battle. They have plenty of other business. They don't need to fight this war. A company like OnlyFans, yeah perhaps they do - but they are likely much smaller.
Valve is in a situation that helps: they charge separately for each item. Some that the credit card networks are okay with and some that they are not. So they could support two regimes on their site: some items could only be paid through the Valve new card network (and gift cards and bitcoin), while other items could be paid through all the above plus the legacy credit card networks.
Valve (and/or OnlyFans) then gets paid for trying to enter the very lucrative payment network business. And gets to use these separate charges / two regimes of payments to distribute content that would be too dangerous within the current single payment framework.
You'd have to onboard hundreds/thousands of banks and terminal providers so they accept/give out your card.
I excpect the underlying technical stuff isn't that hard compared to getting people and companies to actually use it.