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A comment on YouTube Won the Battle for TV Viewers. Parent comment

Re:YouTube Won the Battle for TV Viewers by mike_hearn on Wednesday July 23, 2025 @06:43AM (#44657680)
YouTube isn't a monopoly. Quite a few creators I watch heavily promote their videos on other sites, usually targeted specifically at learning. I guess they get a better revshare there.

Unfortunately for them, I don't watch enough of their learning content to care about subscribing. But it's an option, and if I wanted to spend more time watching videos I could do so.

Operating a site with all the features and scale of YouTube is prohibitively difficult just because YouTube sets the bar so high, but operating a smaller more targeted competitor isn't. There are no barriers to entering the market. And that's largely thanks to Google and how they pushed so much video functionality into Chrome itself!

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Re:YouTube Won the Battle for TV Viewers by PaulDavisThe1st on Wednesday July 23, 2025 @05:55PM (#44664448)
For most people, "entering the market" includes scoring high on virality, or even just "potential for virality". If not on YT or TikTok (or maybe insta too), it is very, very, very hard to score highly for those metrics.
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