They're seeking maximum asshole alignment and some recognize that while supporting the primary asshole may be causing them pain, it's lesser than the pain of the people they've always wanted to hurt.
It works because it's like short-circuiting. You have the easy to identify superficial traits, and so the current goes straight through, and shorts the system. Except it's social electricity in this case. My point is while we can blame the individual assholes in this, their generation itself is an inevitability in the right toxic environment. These populist explanations seek to address real concerns of people like bad work conditions, inflation and so on, but it invents an easy to digest (and entirely wrong) premise about why their lives are bad.
I wish I could say hating the assholes works, but that's just another short-circuiting of social electricity. Polarization, hate, enemies. It all just serves to divide and conquer us. Unity is strength, division is weaknesss.