Burgers were never considered a "health" item so replacement with slop qua occasional treat is not q crazy concept. As another user has whined about, burger restaurants almost always offer some variant of it, and grocery chains carry it. Beyond Meat has competition now, cheaper too
Re:Beyond Meat Fights for Survival
by santoshalper on Sunday July 20, 2025 @12:46PM
(#44626901)
Well, they do have $330M in revenue and the product is all over the place, so I'm not sure your hypothesis is correct. Many people simply don't share your view "if you're going to eat vegetarian, eat vegetarian". I think the biggest problem is that they have not been able to get cost under control.
The idea that normal, healthy people are going to eat ultra processed vegetarian slop so they can pretend they are eating meat was never going to work.