> It’s not only the bigger screen and better sound system. The act of sitting yourself in the cinema with other people to actively engage with a movie transforms the experience.

I think I understand that, but it's not for me. I've never felt that other people do anything but subtract from my experience in watching a movie. And I'm not saying that to be cynical or because I dislike the social experience – I'm an outgoing person and enjoy being around other people; I just don't want to watch a movie with them.