Ask HN: What Changes When Adtech Moves from Keyword to Context-Based Targeting?

Re:Ask HN: What Changes When Adtech Moves from Keyword to Co... by MikeFollett on Tuesday July 15, 2025 @04:23AM (#44569110)

Lumen Research (www.lumen-research.com) is an attention technology company based on London which combines attention models with other contextual signals to create targeting algorithms that don't rely on cookies or keywords

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Re:Ask HN: What Changes When Adtech Moves from Keyword to Co... by arvind_k on Tuesday July 15, 2025 @12:32PM (#44572936)

Thanks MIke will take a look at Lumen

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