I give a lot more weight to the $250M Elon spent on the campaign.

Advertising works well on local races. But for POTUS, I don't believe it moves the needle much.

The bigger factors are whether the large media players back you (Murdoch, Musk), whether social media personalities back you, and whether the foreign intelligence agencies back you in their spamouflage and information ops (e.g. via the Internet Research Agency).

You don't think the left had all these things in their favor? You think the media are all far right wing conservatives? People like Rachel Maddow and Oprah, you might consider to be much more right wing than even Dick Cheney? You don't think maybe there might be some issues out there that people voted on and maybe saying "I'm a middle class kld" and "I'm speaking" on a loop just didn't do it for them? No, it must be Murdoch, because Soros is a relative pauper by comparison. Really?

That was a factor, but his CV stating "I cut Twitter's expenses and staff by 80%" or however much was probably a big factor too. Of course, he's the only one actually bragging about that being a success.

Twitter's takeover also helped him get a number of loyalist goons that he sent out to various US federal agencies to extract data from.

He doesn't seem particularly happy with how things are going with the new administration, and Trump seems to be enjoying the fall out rather more. As Elon himself acknowledged, to the extent he actually believed in cutting the deficit the Big Beautiful Bill is doing the opposite, and I'm pretty sure some of the cuts that actually are taking place are ones he isn't happy with.

He could have gained valuable information and he certainly got to exact petty revenge on regulators that crossed him, but I'd have a hard time putting a higher valuation on that than the tangible revenue drops of some of his businesses, not to mention risk of repercussions. I also think Trump is remarkably easy to get close to for someone with Elon's money,came and social circles whilst spending a lot less, especially if he's offering unqualified endorsement. Don't forget DOGE was launched as a collab with a relatively minor Silicon Valley player whose other claim to fame was running against Trump...