this does not track with my experience
I will give you 2 for the opposite: Amazon and Apple do no question asked refunds all the time. Much higher bar than European regulators require.
I would say things like cable and internet companies, as well as airlines. They are similarly frustrating in Europe but not to the extent that they are in the US and the difference comes down to better regulation.
For that matter I would say the tech regulation environment probably benefits European consumers with stronger data privacy rights, and a 14-day right to withdraw from digital contracts.
Ordering on French consumer shops I got exactly what I asked for, at a reasonable price in a reasonable time.
Product descriptions are actually helpful and there is little risk to get some fake product instead.
Amazon's customer support was incredibly helpful, but that's not what I want to pay for.
FWIW, I moved to AliExpress for the stuff I'm ok to gamble with.
I'm sure you'd soon find it's not quite a guaranteed "no questions asked" process if you repeatedly return large expensive items.
Sounds like a win-win then.
This isn't zero sum. Just because it's better for the company doesn't mean it's worse for the consumer.
You’re creating an absurd standard “repeatedly return large expensive items” but even every day things are way easier in the US.
From my point of view processing a return costs the store money. If they don't make a high margin they will (try to) discourage it. If in US everywhere they are fine with it for me it means they make higher margins everywhere.
On average US companies are much better with customer experience. Of course until they corner you, then they may choose not to and then you have it worse than Europeans.
I'm not sure where you're getting your information about the EU from, but I can return any item I order online within 14 days, and then I have another 14 days to send it back, no questions asked, no need to give any reason. Some companies even offer 30 to 90 days, but the 14 + 14 days is the legal minimum.
Xfinity comes to mind. The last time I bought a new modem, I had to basically yell 'cancel my account' over and over again until I finally got to speak to a living, breathing human, who could provision the modem for me.
So it is sometimes better to buy stuff online, because the reasoning is that you haven't seen or tried them, but when you buy it in a physical shop, then you were aware what you bough and can't claim that you couldn't check the colour of a thing or how it fit you or whatever else reason you can think of.
So maybe the American way of doing things can also work if a healthy competitive environment is preserved.
The problem lately is that American companies have become monopolies and the formula firms extracting profits or stock hikes for the shareholders dictate that they screw the user up until barely legal territory.
So maybe America can roll without consumer protection laws and agencies if they can fix the business environment.
They just need to find a way out of enshittification, a process US companies perfected.