The problem is most people don't know. In my country you can't change the price for a given person. So if you don't know it's done, you can't change your behaviour (like do legal actions).
Betting it’s based on stereotypical appearance and language, not checking IDs.
A more charitable approach might be to charge an extra fee for foreign credit cards - that way you get to effectively upcharge tourists, while encouraging conversion to and payment by local currency, additionally saving yourself transaction fees in the process.
It's kind of reductionist to take that environment and that culture and just default to "giving the white guy the expensive menu is racism." You'd have to do that to probably 1500 people before you hit the person who has actually immigrated as opposed to a tourist.
It's an interesting dilemma. Personally, I prefer the version of price discrimination where you introduce high-margin premium value-adds that people can opt in or out of - alcohol or steak/lobster at a restaurant, rooms with views or additional packages at hotels, table service, etc, which can allow wealthier customers to subsidize less wealthy ones without necessarily compromising the core service. Though that's still a bummer when adding a view to a room is prohibitively expensive for something that cost the hotel nothing more to provide, and you feel like either you're getting screwed or you'll always have an alleyway view from your hotel.
They're fine with it because of the lack of real alternatives. There's effectively a duopoly with Lyft in most cities. Duopolies usually don't present every customer with at least some sort of solution that allows for both parties in the business transaction to gain value.
Which is why taxis were a regulated industry before some cokeheads in SV decided things needed to be "disrupted".
I’m not sure why we should presume people are “fine” with this just because it’s something that happens.
Plenty of things happen in this world that are not “fine” and make people upset, but continue to happen because of market forces, lack of reasonable alternatives, something being the “least bad” option, etc.
I think one of the most glaring issues is that Uber has established dominance in the category, which gives them power of their users and allows them to implement pricing strategies that are user-hostile with less chance of repercussions.
This sort of thing happens when you reach de facto monopoly status...
If someone creates the same or better service at a more reasonable price, the consumers will switch. There is no vendor lock-in for Uber and no monopoly.
I don't see anything illegal going on here, just good old business.
I don't see what the problem is.
Presumably people are fine with getting "ripped off" by Uber, otherwise they wouldn't keep using Uber and paying for it.
It's not like it's some free ad-supported product that's a scourge on society where all the costs are hidden.
I avoid Uber at all costs, other people are happy to rely on it. To each their own.
Fun fact, it's very easy for apps to see what apps you have installed on your phone.
If you only have Uber installed on your phone, see what happens with future pricing when you install Lyft, Curb, Waymo, etc.
You don't even need to ever use them. Just have them installed.