I didn’t claim it was easy. I even advice getting professional help if the situation is so bad that the person’s own willpower is not enough.

Drugs have additional chemical and physiological impacts that make them a very different beast, but obviously addiction can still be brutal even if it’s “just” an experience — look no further than gambling. For which most countries have strict laws and regulations, particularly when it comes to children.

But let’s also not infantilise adults: People need to take responsibility for their own behavioural patterns.