It’s fair to be concerned, but web search is probably the most likely field to be completely disrupted by AI. I mean if I’m asking a question, and would find an answer in the first page of search results, it’s pretty likely AI surface the same information more quickly than me sifting through pages of search results.

So I think it’s fair for them to at least have people thinking about that. Plus, the features they have aren’t intrusive and are completely optional. Like, it’d be dumb for a company to not spend development time on a threat that has a decent potential to shrink their (already captured) market.