Elon Musk experiment is the worst anchor that can be used for comparison since the dude destabilized Twitter (re-branding, random layoffs, etc...). I'd be more interested in companies that went leaner but did it in a sane manner. The Internet user base grew between 2022 and now but Twitter might have lost users in that time period and certainly didn't make any new innovations beyond trying to charge its users more and confusing them.