nope, new computers come with OEM licenses, which have the same single-physical-machine restriction.

I can't think of a single situation where a full retail license of Windows is the actual license that somebody would need. It's for somebody who isn't building their own computer, isn't buying a new computer, and isn't upgrading an old windows computer. Mac Boot Camp users, maybe? I think the primary point of the $199 SKU is to tell people how much they're saving by purchasing a different version. they might as well price it at $999.