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Re:Survata (YC S12) replaces paywalls with "surveywalls" by jedc on Monday August 20, 2012 @04:40PM (#4409680)
And I think the solid relationships with big publishers is the big part that's hard to replicate.

That said, you could probably more easily approach smaller (more local?) publishers that are more willing to experiment to get traction. Is that what you're planning on doing?

Re:Survata (YC S12) replaces paywalls with "surveywalls" by kunle on Monday August 20, 2012 @04:50PM (#4409732)
Would also say, there are tons of blogs out there with dedicated readerships in niche, but high value demographics (to advertisers). This is perfect for them.
Re:Survata (YC S12) replaces paywalls with "surveywalls" by awenger on Monday August 20, 2012 @06:01PM (#4410009)
Have you wiretapped our office?

While we hope to work with big publishers too, niche blogs are an awesome place to start. As you say, they provide a self aggregated group of individuals with a common interest. They're perfect for polling.