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Re:OpenAI to buy AI startup from Jony Ive by srik on Wednesday May 21, 2025 @10:39PM (#44058262)
The comment also includes brand value in the next paragraph and Jony has loads of that.
Re:OpenAI to buy AI startup from Jony Ive by danpalmer on Wednesday May 21, 2025 @10:56PM (#44058344)
Does io have any brand value?

They're not acquiring Jony or Jony's design firm. They're acquiring the remaining portion of a joint venture. You could even say that LoveFrom is divesting from the joint venture.