Has she tried raising prices? To signal that her product is highly quality and thus more expensive than her competition?

Some customers WANT to pay a premium just so they know they’re getting the best product.

First, honest impression: At least on my phone (Android/Chromium) the typography and style of the website don't quite match that "high quality & expensive ingredients" vibe the parfums are supposed to convey. The banners (3 at once on the very first screen, one of them animated!), italic text, varying font sizes, and janky video header would be rather off-putting to me. Maybe it's also because I'm not a huge fan of flat designs, partially because I find they make it difficult to visually distinguish important and less important information, but also because I find them a bit… unrefined and inelegant. And, again, this is on mobile, so maybe on desktop it comes across differently.

Disclaimer: I'm not a designer (so please don't listen only to me and take everything with a grain of salt) but I did work as a frontend engineer for a luxury retailer for some time.

This design is very 2025 and the rules you're judging by have long-since been thrown out the window. Most brands run on Shopify now, marketing is via myriad social channels in ways that feel insane and unintuitive, aesthetics are all over the map.

What's old is new is old is different is the same is good is bad, and what is garish to you (strangely, honestly) isn't to most; you'll see if you hang out with some young people lol, promise.

P.S. I am not young, I'm figuring this out by watching from afar HAHAHA

That site does run on Shopify.

The ones for me usually look way shittier or just use Etsy.

[edit] the only exception I can come up with is Imaginary Authors, which is much slicker-looking than this, actually, but with a far darker palette—this one definitely says “this is feminine stuff” in the design. And actually I’d say IA leans far more feminine as far as overall vibe of their catalog than most others that’ve had at least one scent that worked out for me.

See, I find IA actually quite well-designed. Am I the target audience? Certainly not. But the typography is much much easier to parse.

this website looks like a scam website redirecter the one where you have to click on 49 ads and wait for 3 days before you get to your link the video playing immediately makes me think that's a Google ad unrelated to what the website is about the different font styles reminds me of the middle school HTML projects we had to do with each line in a different size and font face to prove that we know how to use <font face> and <font size>. All its missing is a jokerman font

From the site there's a huge assumption that potential customers are aware of what extrait de parfum is vs eau de parfum (or even eau de toilette!).

Might be worth a call out that these fragrances are in fact a standard above the norm.

"The highest quality fragrance money can buy" kind of thing.