Audience. This will only reach people who agree. It's a lesson Dems just haven't learned yet about where America is in discourse:

Hillary: "This great economy, based on the new globalization means that we will with the help of economists transform Pennsylvania's economic infrastructure away from dirty fuels."

Donald: "I'm going to save coal."

Kamala: "My macroeconomists say this is the best economy the US has ever seen, and they say my plan to help will put money back in American pockets"

Donald: "No taxes on tips."

This is something that most people engaged in internet discourse could learn as well. It's often not productive to write a long response to a pithy sound-byte argument.

Not only is that losing the engagement economy, but onlookers to the thread are far more likely to read and latch onto the smaller soundbites. Longer replies also give critics more gristle to latch onto - you may think a long post covers all its bases, but you're really just giving people more avenues of rebuttable.

Better to be succinct, and if important context is left out, respond to it as concerns are raised.

Honestly, yes. To sway public opinion, you have to meet your audience where they get their information. I know that my mother gets most of her news from TikTok unfortunately. Reaching out to the public through as many avenues as possible is absolutely necessary at this point.

Depends which public your trying to sway.

The one with a long attention span is clearly a minority.