* Weeks of presentations and demos (this part you can cut with relationships)
* Weeks of pilot deployment, which in this guy's case will involve coordination between security, architecture, and server IT.
* Weeks of user education and training (something everybody forgets about).
* Weeks of back-and-forth about missing features and requirements.
* Weeks of negotiation for first PO, assuming all the previous stages went well.
* 3-5 months of delay waiting for receivables.
What friendships will do for you in this process is eliminate the hidden "in-between" steps where people get distracted by their real jobs for 1-3 weeks and don't return your phone calls. But most people don't have friends in BigCo's that can simply cut them checks.
Also, when you try to shop this to VC, most of them aren't going to be impressed by the demo and pilot deployments you've secured with your friends.
I suspect M is closer to 10 than 0.25.