which makes everything you buy cost more, are you sure you still like it then?

there's externalities with ads. one is that the more ads i see, the harder i ignore them. i would expect consumer attention to work like roads, where charging more to use it is balanced out by the appeal of less traffic

it's not clear to me that an ad monopoly makes products cost more, even without getting into ads distracting the whole workforce

that's an interesting perspective.

are expensive ads higher quality? but are they therefore pushed more to justify the cost?

does the higher cost improve the information conveyed?

Not sure how it is these days, but back around y2k my buddy and I would hunt down Superbowl ads on the internet cause they were usually quite funny (and not aired here in Norway).