Google’s Dremel Makes Big Data Look Small

Re:Google’s Dremel Makes Big Data Look Small by jdf on Friday August 17, 2012 @02:09AM (#4395302)

Dremel was Google's internal name. Their public API is called BigQuery:

https://developers.google.com/bigquery/

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Re:Google’s Dremel Makes Big Data Look Small by nodata on Friday August 17, 2012 @05:56AM (#4395679)

Trademarks apply to domains. Dremel have a trademark on the Dremel drill, not on anything in the whole world called Dremel.

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Re:Google’s Dremel Makes Big Data Look Small by sbierwagen on Friday August 17, 2012 @06:19AM (#4395715)

Ah, that is true, but if I recall, a "fanciful mark" that's entirely made up, like Kodak, Google, or Dremel; has to pass a higher bar. If Dremel produced and sold a power tool named "the Google", then there might be grounds.

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Re:Google’s Dremel Makes Big Data Look Small by aneth4 on Friday August 17, 2012 @07:48AM (#4395899)

It's an internal name not used in commerce so it is not subject to the same liability. Not an expert beyond that, but you can nickname your sister Kleenex without violating a trademark.

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Re:Google’s Dremel Makes Big Data Look Small by maxerickson on Friday August 17, 2012 @08:13AM (#4395960)

Wikipedia says that Dremel is named after the founder of the company.

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Re:Google’s Dremel Makes Big Data Look Small by nodata on Friday August 17, 2012 @06:59AM (#4395782)

Like Coca-Cola.

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Re:Google’s Dremel Makes Big Data Look Small by yaroslavvb on Friday August 17, 2012 @03:14AM (#4395413)

It's like "Delta" that makes faucets vs "Delta" that flies planes

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Re:Google’s Dremel Makes Big Data Look Small by ggggit on Friday August 17, 2012 @02:33AM (#4395333)

I doubt they registered in a class covering data processing. How many consumers are going to confuse some data processing service from Google with Dremel tools?

A trademark, unless perhaps it's famous, does not cover everything under the sun, right?

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Re:Google’s Dremel Makes Big Data Look Small by mysterywhiteboy on Friday August 17, 2012 @06:17AM (#4395710)

Yeah - a common test law for 'passing off' in trademark cases is exactly along those lines. It's referred to as "A moron in a hurry"[1] i.e. even a moron in a hurry wouldn't confuse the two brands.

[1] http://en.wikipedia.org/wiki/A_moron_in_a_hurry

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Re:Google’s Dremel Makes Big Data Look Small by kator on Friday August 17, 2012 @08:12AM (#4395957)

LOL I read that as "A mormon in a hurry" and briefly thought to myself "What does religion have to do with trademark law"..

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Re:Google’s Dremel Makes Big Data Look Small by duaneb on Friday August 17, 2012 @03:44AM (#4395463)

What are they going to do, sue google for an internal code name?

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Re:Google’s Dremel Makes Big Data Look Small by rachelbythebay on Friday August 17, 2012 @06:05AM (#4395687)

http://en.wikipedia.org/wiki/Power_Macintosh_7100#Codename_L...

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Re:Google’s Dremel Makes Big Data Look Small by jrockway on Friday August 17, 2012 @09:06AM (#4396130)

``[While] Sagan lost the suit, Apple engineers complied with his demands anyway, renaming the project "BHA" (for Butt-Head Astronomer). Sagan promptly sued Apple for libel over the new name, claiming that it subjected him to contempt and ridicule, but lost this lawsuit as well.''

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Re:Google’s Dremel Makes Big Data Look Small by salmanapk on Friday August 17, 2012 @11:22AM (#4396795)

... "Apple's third and final code name for the project was "LaW", short for "Lawyers are Wimps"

haha Apple has changed so much over the years.

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Re:Google’s Dremel Makes Big Data Look Small by archangel_one on Friday August 17, 2012 @04:48AM (#4395567)

I suspect the trademark may be genericised; I know what kind of tool a "dremel" is referring to, but didn't realise it was actually a brand name until just now.

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