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Re:Google’s Dremel Makes Big Data Look Small by mysterywhiteboy on Friday August 17, 2012 @06:17AM (#4395710)
Yeah - a common test law for 'passing off' in trademark cases is exactly along those lines. It's referred to as "A moron in a hurry"[1] i.e. even a moron in a hurry wouldn't confuse the two brands.

[1] http://en.wikipedia.org/wiki/A_moron_in_a_hurry

Re:Google’s Dremel Makes Big Data Look Small by kator on Friday August 17, 2012 @08:12AM (#4395957)
LOL I read that as "A mormon in a hurry" and briefly thought to myself "What does religion have to do with trademark law"..