They try to make it seem like we are a couple of dozen duffers who never really use the service anyway. What a gimmick.

The service may have high fixed costs. If they have one person maintaining something that's used by very few customers the cost per customer would be very high.

It's always amusing when companies (or people) contradict themselves to rationalize their decisions. The ongoing costs of this service are too large for us to sustain! By the way, only a few obscure people are using it so it will impact virtually nobody!