It is going to be interesting to see if anti-trust enforcement's manages to separate Google from its financial and practical hold on web standards/browsers.
The opportunity to increase ethical norms of web browsing would be welcome to me.
Well, it doesn't prevent them, but it does make it a little bit harder ...
I don't even understand how being forced to divest Chrome will even help. Once another company owns Chrome and can remove third party cookies, Google gets the same benefit.
So limiting Google's control over browsers will create more competition. More competition on implementations. And also more competition in terms of features and user centric service.
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Question: Does Google really not gather information from anything but its search engine and first party apps? That would seem financially non-optimal for any advertising funded business.
I would think that sure, they log everything peopel use their search for.
But that they would also find a way to track post-search behavior as well. Google leaving money on the table seems ... unusual if there isn't some self-serving reason they would forgo that.
I am happy to become better informed.
Their long wait to do it is part of why we ended up in a regulatory mess
https://privacysandbox.com/news/privacy-sandbox-next-steps/
> Taking all of these factors into consideration, we’ve made the decision to maintain our current approach to offering users third-party cookie choice in Chrome, and will not be rolling out a new standalone prompt for third-party cookies.