News for hackers. Stuff that matters.

A comment on Google Is a Monopolist in Online Advertising Tech, Judge Says. Parent comment

Re:Google Is a Monopolist in Online Advertising Tech, Judge ... by Nemo_bis on Friday April 18, 2025 @03:33AM (#43725878)
> Sure, you could just pay $5,000 a month to a website to show a banner ad directly, but a larger % of your money would be wasted

How do you know that the waste is higher with the banner ad?

[ Parent | on HN ]
Re:Google Is a Monopolist in Online Advertising Tech, Judge ... by xnx on Monday April 21, 2025 @08:28PM (#43757930)
Because the banner ad generates less revenue than $5,000 worth of advertising spent on something else.
[ Parent | on HN ]
Re:Google Is a Monopolist in Online Advertising Tech, Judge ... by Nemo_bis on Tuesday April 22, 2025 @04:57AM (#43760241)
And you know this how, if you're not running banner ads to test? How do you attribute the revenue?
[ Parent | on HN ]